The Big Ten has not only grabbed two more teams to get to 14 for the 2014 season, but it has also started to expand its postseason sphere of influence. Monday, in a release on the conference’s web site, the Big Ten announced that it had agreed to terms with the New York Yankees and the New Era Pinstripe Bowl, replacing the Big 12 in the contest. As the league expands, adding tie-ins is a must. According to Tom Dienhart at the Big Ten Network, the league is expected to add the Holiday Bowl and the Fight Hunger Bowl as well. However, for the Pinstripe Bowl, the Big Ten does more than just add another site, it helps the conference grab another foothold in the highly coveted New York City marketplace. Jim Delany’s desire to tap into the nation’s biggest media market is pretty …
Continue Reading: Big Ten and Pinstripe Bowl Isn’t About Tie-Ins, It’s About Branding in NY Market
