COLUMBUS, Ohio (AP) — Ohio State University is cashing in after the Buckeyes’ victory in the NCAA’s championship football game.
The university expects a $3 million increase this year in royalties from licensed merchandise sales as fans continue to buy national championship gear and keepsakes, The Columbus Dispatch reports (http://bit.ly/1CST3ot ). Officials anticipate about $17 million in total royalty revenue for the year.
Retailers say the team’s story has helped boost sales. The Buckeyes, who defied naysayers in their 42-20 victory over the University of Oregon, earned the final playoff spot after losing two starting quarterbacks to injuries.
“People were energized long before the game, and people are still coming through the door,” said Lori Leavitt Watson, vice president of a flag store in Columbus.
Continue Reading: Ohio State expects $3M royalties bump after championship win
