COLUMBUS, Ohio – Ohio State University is cashing in after the Buckeyes’ victory in the NCAA’s championship football game.
The university expects a $3 million increase this year in royalties from licensed merchandise sales as fans continue to buy national championship gear and keepsakes, The Columbus Dispatch reports (http://bit.ly/1CST3ot ). Officials anticipate about $17 million in total royalty revenue for the year.
Retailers say the team’s story has helped boost sales. The Buckeyes, who defied naysayers in their 42-20 victory over the University of Oregon, earned the final playoff spot after losing two starting quarterbacks to injuries.
Continue Reading: Ohio State University anticipates $3M increase in royalties following football team’s victory
