Ohio State registers trademark for Urban Meyer

Ohio State coach Urban Meyer has long been referred to as a brand name in college football, and now it’s official.

Meyer’s name has been registered as a secured trademark with the U.S. Patent and Trademark Office, according to a report from The Columbus Dispatch. The university decided to apply for a trademark after the Buckeyes won the inaugural College Football Playoff and a steady stream of nonlicensed hats and T-shirts using the coach’s name started to appear in Ohio and beyond.

“It’s not uncommon for celebrities and people in the public to seek protection of their name and likeness,” Rick Van Brimmer, director of trademark and licensing services at Ohio State, told the Dispatch.

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