Week 1 is a big moment for B1G momentum

Ohio State and the rest of the Big Ten can’t rest on their laurels as they try to show they belong on top of the college football world.  0 Shares Print Billionaire investor and philanthropist Warren Buffett stresses one top priority to his employees and managers: preserving a sterling image. In a memo last year, Buffett wrote that “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation.” Buffett also has been quoted many times as saying that “It takes 20 years to build a good reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” As far as we know, Buffett wasn’t talking about Big Ten football. But the words from the Nebraska alumnus and Cornhuskers fan could well apply if he was. The Big Ten spent more than 100 years building up its reputation as the most powerful brand in college football, and a few fallow years in the 21st century were all it took to make the conference a laughingstock. Luckily, it didn’t take another 20 years for the conference to rebuild its public perception. The conference needed only about two weeks. Until New Year’s Eve of last year, the conference’s reputation remained tarnished. The Big Ten teams were too slow and dull, the chatter went. The couldn’t win bowl games or big nonconference showdowns…

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