COLUMBUS, Ohio — The most important part of the pitch is the strength of what Ohio State is selling. After that, the Buckeyes can get a little creative with the presentation as they go to work on the recruiting trail. Relationships, the chance to compete for championships, the value of the school’s education, the bond with future teammates and programs such as Real Life Wednesdays are among the factors that have helped Ohio State reel in some of the best signing classes in history. And those, again, clearly were invaluable as the Buckeyes cleaned up with the Class of 2018, which finished No. 2 nationally and rated among the most impressive batches of athletes in recent memory, according to talent evaluators. But Ohio State also has invested in some talented behind-the-scenes staff members who are tasked with reinforcing that message in different ways ? from a presence on social media all the…
Continue Reading: How Ohio State blended its sales pitch, graphics to impress 2018 signees
