Penn State is Big Ten’s most valuable team

Forbes.com has come out with its annual list of the 20 most valuable college football teams. I’m always fascinated by this list because it analyzes programs as total brands, not just by wins and losses on the field.

The Forbes’ ranking formula “is based on what the football program contributes to four important beneficiaries, in order of weight: (1) their university (money generated by football…
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