Sherman sifted through budget data from 99 of the 120 FBS schools to see how much teams spent on recruiting in 2010 and 2011. Some of the results were surprising. For example, Ohio State, which finished second nationally in football revenue, spent less on recruiting than Memphis and Army.
Then again, the Buckeyes have traditionally not had to look much outside their own state’s borders for prospects, thus avoiding many travel costs.
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