Rose Bowl time slot preserved in ESPN pact

The Rose Bowl will never be what it was, but it still has tremendous value as a sports property and as an important date on the American sporting calendar.

While fewer Big Ten fans hold a candle for “The Granddaddy of Them All” these days, the game still resonates throughout the league footprint. The Big Ten and its commissioner, Jim Delany, want to keep the Rose Bowl as relevant as possible in the coming years, even after the four-team playoff begins in 2014.

Continue reading at ESPN.com – Big Ten Blog