Sep 2, 2023; Bloomington, Indiana, USA; Ohio State Buckeyes mascot Brutus Buckeye celebrates a touchdown during the NCAA football game at Indiana University Memorial Stadium. Ohio State won 23-3. Ohio State’s name, image and likeness collectives will begin focusing on different programs next year. The school announced Thursday that The 1870 Society, a for-profit collective that launched in April, is to become the “premier collective” for football. THE Foundation, a non-profit collective that formed last year and has remained the longest-running collective associated with Ohio State, will focus on men’s basketball, as well as women’s basketball, beginning in January. As established by former national championship-winning quarterback Cardale Jones along with real estate executive Brian Schottenstein, THE Foundation has been supporting the Buckeyes’ football program by paying players to work with charitable organizations around Columbus. “We want to make it as simple as possible for people who want to contribute to…
Continue Reading: Ohio State NIL collectives to support different sports programs next year
