B1G to tweak title game ticket sales strategy

CHICAGO — When the Big Ten put 20,000 general public tickets on sale for the inaugural football title game in late July, they were gone within two hours.

But many of those tickets — bought by fans whose teams didn’t qualify for the game in Indianapolis — reappeared on websites like Stubhub.com days before the game, creating a soft secondary market. Some tickets were priced as low as $9 right before the game.

Although the game sold out, there were several thousand empty seats at Lucas Oil Stadium when Wisconsin played Michigan State.

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