Ohio State University and fashion icon Marc Jacobs have mutually agreed to both use the word “THE” in marketing campaigns and officials slogan, pending United States Patent and Trademark Office approval. Insider’s Erin Snodgrass says the two groups “filed a Consent to Register Agreement Friday and have agreed to suspend opposition proceedings while they await further rulings from the Patent and Trademark Office.” In 2019, Ohio State tried to trademark the word “THE”, but it was denied by the U.S. Patent and Trademark Office. Rick Van Brimmer, Ohio State’s assistant vice president for trademark licensing services, explained to the Columbus Dispatch that filing for the trademark against Jacobs was due to “THE” being used in different spectrums. “We were not trying to get exclusive right to ‘THE.’ … This thing is mostly about they’re staying in their lane and we’re staying our lane. They’re high-end apparel and accessories. We’re athletic-related, mostly leisure-wear items,” Van Brimmer said. Josh…
Continue Reading: Ohio State Buckeyes, Marc Jacobs come to trademark agreement
