Ohio State’s name, image and likeness education for athletes expanded two weeks ago when it announced a partnership with Opendorse, a prominent digital marketing company used by a wide variety of athletic departments across the country. The agreement will run OSU $49,900 for one year, according to a copy of an order form obtained by The Dispatch through a public-records request. It took effect on Monday and is scheduled to run through June 7, 2022. The cost includes $25,000 for the “Opendorse Ready” package, as well as add-ons that totaled $35,000. Ohio State received a discount of $10,100 for a first-year offer, reducing its total. It’s subject to 5% annual increases if retains the company under the current terms. As part of the deal, an Opendorse representative is to give one social media education session for each of Ohio State’s 35 varsity sports teams. The discussions are to highlight best practices and tips…
Continue Reading: Ohio State athletics to spend almost k on new partnership with Opendorse
