COLUMBUS, Ohio — The influence of name, image and likeness revenue on programs from Texas A&M to Jackson State impacted the 2021 recruiting cycle. By either NCAA rule or state law, those opportunities must be set up without the assistance of the schools. Two prominent individuals associated with Ohio State football are taking up that cause. Brian Schottenstein, President of Schottenstein Real Estate Group whose family has been a major contributor to OSU athletics, and Cardale Jones, the Buckeyes’ national championship-winning quarterback, are starting a 510c3 non-profit to bring NIL revenue to athletes through charitable endeavors. Jones’ 10 Talents firm, which helps athletes manage their NIL opportunities, may be the managing partner. They said they hope to have their non-profit operation by the OSU Spring Game in April. Schottenstein and Jones said the yet-unnamed venture will operate under the direction of a board. The board will decide by what criteria…
Continue Reading: How Cardale Jones and a prominent Ohio State booster are creating new name, image and likeness opportunities
