June 26, 2026

Ohio State Among National Leaders in First Year of Name, Image and Likeness Deals for College Athletes

In the first seven months that college athletes have been allowed to profit from their name, image and likeness, Ohio State athletes have collectively earned more money than any other athletic department in the country. According to data from Opendorse that was released by Ohio State as part of a presentation to the Board of Trustees’ legal, risk and compliance committee on Thursday, Ohio State ranks first in the nation in total NIL compensation. Across all sports as of Jan. 23, 225 different Ohio State athletes had disclosed a total of 619 NIL deals for a total value of $2,985,559 since athletes were able to begin profiting off their name, image and likeness on July 1. Per the Opendorse data published by the university, Ohio State also leads the nation in number of athletes with at least one NIL activity. The Buckeyes rank second nationally in total NIL deals, NIL compensation per…

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