Express has found its first collegiate athlete ambassadors in Ohio State Buckeyes CJ Stroud and Jaxon Smith-Njigba. The Columbus, Ohio-based retailer began discussions with Ohio State’s dynamic duo this past winter season after Heisman Trophy finalist Stroud and Smith-Njigba were shopping at an Express store for an event. More from WWD “We wanted to outfit them and help them with wardrobe and that led to the initial call,” said Express executive vice president and chief marketing officer Sara Tervo. “We have a partnership with them and look to build our relationship with them and support them in their ventures.” As part of the partnership, the quarterback and wide receiver will style the brand for their respective social channels and on Express’ channels and over the next year, they will be featured in Express campaigns and will do in-store appearances. Express has worked with athletes in the past, including Golden State…
Continue Reading: Express Names Ohio State’s Stroud and Smith-Njigba as Ambassadors
