Ohio State quarterback C.J. Stroud has some new wheels following his latest name, image and likeness deal. Stroud will be driving a Bentley Bentayga as part of a partnership with Sarchione Auto Gallery, a dealership in Canton. In exchange for the luxury SUV, which is valued at $150,000, he will promote the auto dealership on social media and make public appearances at its gallery, including one scheduled for Wednesday afternoon. “When you talk to people, whether it’s in the community or at the game, our brand awareness is what we’re building,” said Ryan Burton, the general manager of Sarchione Auto Gallery, “so when you have the best-of-the-best promoting your brand, it only does good things.” The northeast Ohio dealership has previously partnered with players from the Cleveland Browns, but its deal with Stroud marked the first one it had struck with the Buckeyes since endorsement deals with college players became…
Continue Reading: Buckeye quarterback C.J. Stroud to promote Canton car dealership in exchange for Bentley
