July 3, 2026

Ohio State's Gene Smith Soliciting “Additional Support” For NIL Collectives

© Provided by Buckeyes Now on FanNation “We are committed to supporting our current and future student-athletes while building strong, competitive programs.” Ohio State athletic director Gene Smith issued a statement on Thursday morning, asking fans and local business leaders to support the Buckeyes through one of three name, image and likeness collectives. “There has never been a more exciting time to be a fan of the Ohio State Buckeyes,” Smith said. “Excellence within our programs and remarkable experiences for our student-athletes will always be the standard at Ohio State, while competing for championships, academic excellence and graduating, and preparing for life after sports are our goals. “Recent guidance updates from the NCAA clarified how schools can be involved in name, image and likeness activities of student-athletes. Many of our Buckeyes are taking advantage of this, and we are committed to supporting our current and future student-athletes while building strong,…

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