With legislation officially proposed to allow Ohio student-athletes to profit from their name, image and likeness, Ohio State has announced a platform for its members to utilize. It’s called “THE Platform,” and it will provide resources and education to allow Buckeyes to capitalize on their ability to make money for themselves by working with Opendorse Ready + Darlow Rules. The partnership will give student-athletes a custom assessment of the current worth of their individual brand as well as opportunities to enhance the financial value. “The Opendorse program is going to provide a unique opportunity for our student-athletes to maximize their brand value and exposure,” Ohio State football coach Ryan Day said in a statement. “With Columbus being the No. 1 city in America for job growth and Ohio State being No. 1 in social media presence across all platforms, we are excited to work with Opendorse.” NIL rights: Opportunities await…
Continue Reading: Ohio State announces NIL partnership with Opendorse
