Getty Images It’s a common sight on college campuses, especially on Fall Saturdays, to see fans wearing officially licensed jerseys of their favorite teams emblazoned with the numbers of their favorite players. Now, at Ohio State, the names of those players might soon be on the jerseys as well, with those players pocketing a share of the profits from the merchandise The Buckeyes announced a partnership with The Brandr Group on Tuesday that will allow athletes to opt-in to a group licensing program that will, among other things, allow for jersey sales as part of a program that is expected to grow to encompass other merchandise such as bobbleheads, trading cards and video games. Ohio State is the most high-profile football program to announce group licensing opportunities for official university memorabilia, but it is not the first. North Carolina also announced a partnership with The Brandr Group on July 20…
Continue Reading: Ohio State allowing athletes to profit from merchandise sales through group licensing agreement
