Since 2015, Ohio State fans have only been able to purchase officially licensed jerseys with only the No. 1 or the last two digits of the current year (No. 21, for example) in order to avoid infringing upon a player’s name, image and likeness. However, with student-athletes now able to profit, the university’s office of trademark and licensing and athletic department announced on Tuesday it has entered into an agreement with The Brandr Group that will soon permit the sales of jerseys with the name and number of current players, among other opportunities. Student-athletes who opt into the group licensing agreement will be permitted to use the Buckeyes’ trademarks and logos for their name, image and likeness pursuits. It will start with jerseys and then grow to include merchandise such as apparel, bobble heads, trading cards and video games. “This is a unique opportunity for our student-athletes,” senior associate athletic…
Continue Reading: Ohio State To Sell Officially Licensed Jerseys With Names, Numbers Of Current Players
