All sports are included in the new arrangement, which is the latest product of rules changes made last month to allow players to profit off their name, image and likeness. ExplorePlayers talk NIL opportunities at Big Ten Media Days Per a release from Ohio State, the program will begin by offering jerseys and then grow to include merchandise such as video games, apparel, trading cards and bobble heads. Players must opt into the program, which is being overseen by The Brandr Group. OSU associate athletics director Cary Hoyt called this a unique opportunity for student-athletes. “We are passionate about educating and providing opportunities for student-athletes to take advantage of their name, image and likeness,” Hoyt said in a release, “and co-branding them with Ohio State’s official trademarks and logos is going to be an exciting new way for them to monetize their NIL.” As with other NIL opportunities, the university…
Continue Reading: Ohio State Buckeyes: Group licensing agreement paves the way for official merchandise featuring current players
