The view from Lane Avenue has changed a lot since Brandon Fuss-Cheatham suited up at Value City Arena. Looking south from Lane Avenue, new dormitories dot the sightlines from his second-floor perch in a mixed-use office building adjacent to famous watering hole Varsity Club. A four-year player for the Ohio State men’s basketball team from 2001-05, Fuss-Cheatham is seated in front of a massive television screen inside what is known as the Scarlet Room. It’s a private club, one owned by local businessman and friend Bill Lewis. The building also occasionally serves as a base of operations for NILManagement, the new company co-founded by Fuss-Cheatham and Columbus entrepreneur (and country music artist agent) Zach Beebe. With Ohio Stadium looming through the windows and Value City Arena just a few blocks down the road, Fuss-Cheatham has seen the campus experience change for student-athletes. And now, with Buckeyes freely allowed to…
Continue Reading: Former Buckeye Brandon Fuss-Cheatham helps current Ohio State athletes navigate NIL
