June 30, 2026

Why did the Ohio State football team start giving out Buckeye helmet stickers?

The 1968 Ohio State national championship team is regarded as one of the best college football teams of all time. The team’s roster featured 11 All-Americans and six NFL first-round draft picks. But fiery head coach Woody Hayes wasn’t willing to let the team rest on its laurels. “Woody was always trying to get that extra motivational edge,” the team’s starting quarterback Rex Kern told reporters. And what provided that edge was a new concept at the time — helmet stickers. But the incentive has stuck around in Columbus, as well as with other college football teams around the country as a way to motivate players. An Ohio State Buckeyes helmet sits on the sideline during warm-ups prior to the College Football Playoff semifinal against the Clemson Tigers at the Allstate Sugar Bowl in the Mercedes-Benz Superdome in New Orleans on Friday, Jan. 1, 2021. Who started helmet stickers at…

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