COLUMBUS, Ohio — Ohio State players and coaches finished singing “Carmen Ohio” after the spring game on April 16. Along with some recruits and family members, they exited the field via the south end zone tunnel. The scene played out mostly as normal, with the exception of one noticeable difference. On the LED video board above the tunnel, and on the larger video board over the south stands, there was an advertisement showing the word COHESION, and a website address, cohesionfoundation.com. Welcome to college football’s new normal, where NIL collectives such as Cohesion Foundation, which launched the week of Ohio State’s spring game, are doing whatever they can to help schools remain competitive. Even that idea, competitiveness, is a moving target in a world where donor and/or fan-funded collectives are shelling out reported six- and seven-figure deals to prospective student-athletes if they sign with the program that those individual collectives…
Continue Reading: How 2 emerging collectives are aiming to keep Ohio State competitive in the NIL race
